The film's marketing campaign relied on real-looking missing persons posters, convincing people it was real.

Film/Series: The Blair Witch Project

Category: Trivia Fact

Timestamp: 01:10:00

Before the internet could easily debunk it, the creators released the film as a genuine documentary. They created fake online pages listing the actors as "missing, presumed dead" and distributed real police reports. It is the ultimate urban legend created by a movie's own marketing team, changing the found-footage horror genre forever.

The film's marketing campaign relied on real-looking missing persons posters, convincing people it was real. in The Blair Witch Project

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